Evolution of a Caveman – Long before the GEICO commercials, we youngsters were working on a restoration project at a course where the superintendent was not a big fan of “architects” who actually got on machinery and played in the dirt. This was fine by us, because we were not big fans of his previously over-maintained bunkers. As a result, cooperation from the superintendent and maintenance crew was minimal. Late in the afternoon on this restoration project, an idea struck Bill Kittleman during construction of a bunker. When Bill attempted to explain his thoughts in the dirt there was not a shovel or rake to be found, as the crew had already packed up and gone home. Undaunted, he picked up a stick and began to whittle away at the soil, gouging and scraping to achieve the desired effect. Bill turned to us and said, “Look at this, we are like a bunch of (expletive) cavemen out here building bunkers with sticks, this is caveman construction!” The term stuck. Caveman Construction and Bill, who has been a mentor to us, embody our fundamental principle that we are willing to use any means necessary to create the detail and character that is so important to our work.
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